member Monday: Caroline Shipley

Q: Your Name?
A: Caroline Shipley

Q: At what school do you work?
A: Texas Tech University

Q: What is your role? 
A: Student Marketing Manager

Q: How long have you been in your current role?
A: I started with The Daily Toreador as an Account Executive and I was in the position for a year before I moved into the Student Marketing Manager role. I’ve been in this position for the school year. 

Q: What is your dream job?
A: An outdoor adventure guide!!! I’m currently trying to make that a reality through working with Wilderness Therapy organizations. 

Q: What is a fun fact about you, your town, your University?
A: Fun fact about me: I slept outside for a total of 5 weeks this past summer. Fun fact about Lubbock: It’s the easiest town to navigate because the streets are set up on a grid system. Fun fact about Texas Tech: In case you haven’t heard, we have the best atmosphere in college basketball!

Q: What are you most proud of at your current Student Media Org?
A: I think something about the DT that’s super cool is that we try to match our audience’s needs and the needs of our clients. We have several special sections that do both of those things throughout the year. 

Q: What is your favorite snack on a road trip?
A: It’s a weird combination: honey BBQ Fritos (they hit different on the road) and cherry sours!

Member Monday: Kim Blumhardt

Q: Your Name?
A: Kim Blumhardt

Q: At what school do you work?
A: Colorado State University

Q: What is your role?
A: Advertising Director

Q: How long have you been in student media?
A: 33 years

Q: What are you most proud of at your current Student Media org?
A: I am especially proud of how Rocky Mountain Student Media has been able to adapt to the changing media environment by introducing new revenue streams, while at the same time maintaining strong traditional print revenues. We have fostered relationships with university partners that have allowed us to grow in areas that are not typically growth areas. Covid forced us to get back to some “old school” ways of doing things and in the end it was a step forward instead of a step back. Who knew?! 

Q: What is a fun fact about you, your town, your University?
A: I was an advertising sales representative at my college newspaper, The Daily Nebraskan, University of Nebraska. Aside from a couple short stints at our local newspapers, my entire career has been with student media.

Q: What is a media project you would most like to pick someone’s brain about?
A: Tic Tok. 

Q: What is your favorite snack on a road trip?
A: Cheese Popcorn. My go to since college days.

Kim’s contact is Kim.Blumhardt@colostate.edu

Member Monday: Isabel Cambiaso

Q: Your Name?
A: Isabel Cambiaso

Q: At what school do you work?
A: California State University, Fullerton

Q: How long have you been in student media?
A: 2 years

Q: What are you most proud of at your current Student Media org?
A: I have brought in the most sales ever made at the Daily Titan and won the Daily Titan’s first few CMBAM Sales awards.

Q: What is a fun fact about you, your town, your University?
A: A fun fact about me is Seinfeld is my comfort show.

Q: What is your dream job after graduation?
A: My dream job after graduation is to work in finance for a record label. 

Q: What is your favorite snack on a road trip?
A: Honestly, I don’t have a favorite snack on a road trip… but the staple items are definitely a Cherry Icee, Limon Hot Cheetos, Cheez-Its, and Peanut M&Ms. 

member Monday: Billy Ferris

Q: Your Name?
A: Billy Ferris

Q: At what school do you work?
A: Auburn University

Q: What is your role?
A: Assistant Director, Student Media

Q: How long have you been in student media?
A: This is my 7th year in Student Media

Q: What are you most proud of at your current Student Media org?
A: I am most proud of the way we transitioned the Plainsman, our newspaper, into a primarily digital publication. It has turned our financial outlook around and we were able to take our students through the process in a way that gave them ownership of the decision. The way the students were the driving force of this move was incredibly rewarding to see. 

Q: What is a fun fact about you, your town, your University?
A: One of my ancestors invented the Ferris Wheel.

Q: What is a media project you would most like to pick someone’s brain about?
A: I would love to pick the brain of anyone who has successfully found ways to reach their audiences in non-traditional ways with a future-focused approach. 

Q: What is your favorite snack on a road trip?
A: Beef Jerky

Billy’s contact is ferriwj@auburn.edu

Member Monday: Patty Cox

Q: Your Name?
A: Patty Cox

Q: At what school do you work?
A: University of North Carolina at Charlotte

Q: How long have you been in student media?
A: I started January 24th –– after spending nearly 10 years at The Weather Channel, most recently as the editor-in-chief for digital, and more than 20 years at the Tampa Bay Times, where I was a managing editor.

Q: What are you most looking forward to in this new role at student media?
A: The opportunity to help students realize what’s possible. 

Q: What is a fun fact about you, your town, your University?
A: Me: I’ve seen Bruce Springsteen in concert 22 times.
Town: Springsteen hasn’t played Charlotte since 2014.
University: I’ve reconnected with a college pal who’s a professor here at UNC Charlotte. He’s one friend I have yet to see Springsteen with.
Media project you w

Q: What is a media project you would most like to pick someone’s brain about?
A: How to acclimate students to thinking and selling across brands.

Q: What is your favorite snack on a road trip?
A: Trail Mix