2026 CMBAM Conference

November 12 – 14, 2026

The University of Texas at Austin

Registration Cost

Member: $225

Non-member: $299 for one registration; $250 for two or more

Registration Deadline: Oct. 30

To register at CMBAM member rates, log in with an active membership and return to this page.

Conference Sponsors

Thank you to our sponsors. Without you, we would not be able to provide this invaluable resource to student media business students.

Awards Dinner Sponsor:
Kick-Off Event Sponsor:
Saturday Lunch Sponsor:
Friday Breakfast Sponsor:
Tote Bags & Lanyards:
Roundtable Sponsor:
Energy Break Sponsor:
Snack Break Sponsor:

Sponsoring the CMBAM conference allows you to support student media and the work they do in local communities across the country, as well as investing in the future of America’s media landscape.

Interested in sponsoring the 2026 CMBAM Conference?

Sponsorship options are selling quickly!

What to Expect

Engaging Speakers

Breakout sessions and keynotes are presented by experienced professionals plus advisers and students. If you have an idea for a session, contact the conference planning committee at conference@cmbam.org.

At recent conferences, session topics have included:

  • Sales tactics
  • Staff management
  • Email newsletters
  • Event production
  • Public relations
  • Graphic design
  • Career advice
  • Product innovation
  • Client relationships
  • Social media
  • Artificial intelligence
  • Sales prospecting
  • Branding
  • Fundraising
  • Sponsored content
  • Data analytics
  • Alumni relations
  • Sponsorships

Networking Opportunities

This is a conference that’s about more than just sitting in session rooms. You’ll meet fellow advisers and students from a variety of student media programs. Ask questions, share ideas and gain connections across the country. Mingling starts with the opening social Thursday evening and continues throughout the weekend, including through roundtable discussions on an array of timely, relevant topics.

Awards Ceremony

Celebrate the best of college media with an awards ceremony fit for Hollywood’s A-list. During the closing dinner, winners are announced in a slate of sales and marketing categories, and the Media Company of the Year is crowned.

Interactive Sessions

Sessions include lots of opportunities to share ideas, ask questions and build skills with roundtable discussions, helpful exercises, and other interactive components.

Community Bonds

Build relationships with peers in casual social settings throughout the weekend, including both adviser-only and student-only socials on Friday night.

Learn from Sponsors

Talk in person with representatives from companies that are in tune with college media and learn how they can help your outlets work more effectively and efficiently.

Certifications

New in 2026: Students will be able to earn one of two credentials by attending sessions that coincide with our conference certification tracks. Certification can help to highlight your knowledge building on your resume, and badge icons shared with certification earners can be shared on LinkedIn or other social media to share trumpet your conference experience. The exact sessions that make up each track will be announced ahead of the conference.

Track 1: Leadership, Sales & Revenue

 

Sessions in this track will include topics such as:

  • Time Management
  • Managing Student Teams & Building Culture
  • Prospecting & New Business Development
  • Cold Calling That Works
  • Retaining Clients Year Over Year
  • Alternative Revenue Streams
  • Sponsorships, Events & Experiential Revenue
  • Map Projects / Community Guides

Track 2: Marketing, Media & Creative

 

Sessions in this track will include topics such as:

  • Social Media Strategy
  • Graphic Design & Creative
  • Marketing & Promotions
  • Brand Development
  • Audience Growth
  • Content Creation
  • Analytics & Engagement

Planning Committee

Marlies Arevalo

Programming Director

Manager for Advertising and Revenue/Product Strategy

The University of Texas at Austin

marlies@cmbam.org

Abi Barefoot

Programming Director-Elect

Business and Marketing Manager

North Carolina State University

abi@cmbam.org

Jennifer Newton

Past Programming Director

Business, Advertising & Public Relations Adviser

California State University-Long Beach

jennifer@cmbam.org

Emily Cohen

Local Coordinator

Director for Marketing, Agency and Advertising Operations

The University of Texas at Austin

emily.cohen@austin.utexas.edu