College media Business & Advertising Managers


Division II – Sales & Marketing


All entries must have been published or used by the college media company between Jan. 1, 2021, and Dec. 31, 2021.

All entries must have been originally developed by a current CMBAM member with contest and membership dues paid before Oct. 31, 2021. All entries must be wholly designed and produced by student staff members of the publication.

For personnel awards, nominees must have been full-time students during the time represented in their entries. Accomplishments cited in the nomination materials must emphasize the impact of the person’s work at the CMBAM member college media company on or between Jan. 1, 2021, and Dec. 31, 2021. Nominees must have worked at the media company for at least three months during that time.



Each category will list the number of submissions possible directly after the title of the category. If there are more submissions than the category allows, the first entries in those categories will be the submissions judged. All subsequent submissions will be discarded.

file submission guidelines:

  • Use this naming convention for files: category number_org name_college/university. DO NOT use spaces, commas, or special characters.
  • Here is a sample file name: P1_MinnesotaDaily_UniversityOfMinnesota
  • If you are submitting multiple entries, please add an underscore and number of the entry to the name: P1_MinnesotaDaily_UniversityOfMinnesota_1
  • All individual and general category submissions should be submitted as a single reduced-file-size PDF.
  • Specified digital/photo category submissions should be submitted as a single .JPG, .GIF or .PNG file.
  • Specified multimedia category submissions should be submitted as a URL that links to the correct file/webpage.
  • Individual files should not exceed 100MB.


S1 – Best Sales Proposal:

S2 – Best New Idea:

S3 – Best Non-Traditional Revenue-Generating Operation:

S4 – Best Sales Incentive Program:

S5 – Best Sales Strategy for a Special Section:

S6 – Best Single Digital Sales Promotion:

S7 – Best Seasonal Sales Promotion:

S8 – Best Self Promotional Website:

S9 – Best Special Event:

S10 – Best Self Marketing or Promotion Plan:

S11 – Best Sponsored Content or Native Advertising:

S12 – Best Self-Branded Promotional Giveaway:

S13 – Best Social Media Strategy:

S14 – Best Guerrilla Marketing Strategy/Program/Event:

S15 – Best Staff Recruitment Strategy/Campaign: