2025 CMBAM Annual Conference

November 6-8, 2025

Fullerton, California

Join us in California on the campus of Cal State Fullerton for learning and networking that will strengthen the business side of your college media outlet. With what you’ll take away, attending the CMBAM Annual Conference will pay for itself many times over! If you haven’t been to our conference before, see what you can expect with our 2024 Philadelphia conference recap.

Travel

Lodging

CMBAM has secured group rates at two hotels near the Cal State Fullerton campus.

DoubleTree by Hilton Fullerton

Rate: $159/night + tax
Room options: Two double beds or one king bed with sleeper sofa
Booking deadline: Oct. 15, 2025
Hotel direct line: 714-579-7400

Use Group Code P80 for the CMBAM rate

Fullerton Marriott at California State University

Hotel direct line: 714-738-7800

The CMBAM block at the Fullerton Marriott is full, but standard hotel rates are available as hotel occupancy permits.

Air Transportation

John Wayne Airport (SNA) is often the most convenient option for visiting CSUF due to its closer proximity to campus, with a shorter travel time to CSUF than flying into LAX. Expect a 20-30 minute drive from SNA to CSUF with an Uber/Lyft costing approximately $30-$50. Public transportation is available through OCTA. Take the Line 43 bus from SNA to the Fullerton Transportation Center, which is about three miles from CSUF. Download the OC Bus App for more information.

Los Angeles International Airport (LAX) is a much larger airport with more flight times available, however it is significantly further from CSUF. Expect a 45 – 50 minute drive from LAX to CSUF, with an Uber/Lyft costing approximately $75 – $100. 

Parking

Parking at Cal State Fullerton is $12 per day on Friday and $6 per day on Saturday and Sunday. Attendees of the CMBAM conference should park in the State College Parking Structure on the Lower Level. Use the ParkMobile app to pay for parking. 

For more information about visiting CSU Fullerton: https://www.fullerton.edu/visit/

Shipping

Each conference hotel is able to accept one box from each school, should your school need to ship any materials ahead of your arrival. Use the addresses below to ensure your package is routed correctly.

DoubleTree

C/O Guest Name
DoubleTree by Hilton Fullerton
2932 Nutwood Ave.
Fullerton, CA 92831

Marriott

Nicole Campbell
C/O CMBAM Conference
Marriott Fullerton Hotel
2701 Nutwood Ave.
Fullerton, CA 92831

Schedule

Thursday, Nov. 6

6-9 p.m.

Kick-off Party

Sponsored by Flytedesk

Madero 1899, 111 N. Harbor Blvd., Fullerton

Check-in for the convention and meet other attendees while enjoying food and drinks. Bring your media group/publication stickers for a sticker trade!

Friday, Nov. 7

9 a.m.

Light Breakfast

Sponsored by Jostens

Titan Student Union, Pavilion C

Pick up your welcome packet if you weren’t able to check-in the night before. Light bites and coffee will be available. Bring publications, media kits and swag for our swap table to share with other schools in the CMBAM lounge.

10 a.m.

Keynote: Fireside Chat

Matt Prince

Titan Student Union, Pavilion C

Matt Prince has two decades of experience including in-house social marketing and PR for major global brands like The Walt Disney Company, Taco Bell and currently KFC as Head of Earned Media and Brand Social. Come ready to ask questions — on marketing, strategy, career advice, or anything else you can think of.

11:15 a.m.

View from the Boss’ Desk: Tips for a Successful Transition into your First Professional Job

Linda Martin

Titan Student Union, Hetebrink room

Whether it’s for your first job or your tenth, when you’re moving up, what got you here isn’t what is expected in your new role. MORE is always expected. But at the first step in your career journey, how to get off to a successful start can be unclear, confusing or even daunting. These tips from someone who has hired, trained and mentored dozens of new professionals over the past 40 years work every time to set you apart, get you noticed (in a good way) and bring success right away.

The Prospecting Power-up

Piper Jackson-Sevy

Titan Student Union, Tuffree room

Are you tired of cold-calling the same local businesses? Is your list of potential advertisers feeling a little … stale? This is a chance to recharge your prospecting strategy. We’ll go beyond the usual suspects and explore creative, high-impact ways to find new leads for your student media organization. Learn how to tap into untapped markets and leverage unexpected partnerships.

12:15 p.m.

How about an Innovation Desk?

Barbara Allen

Titan Student Union, Hetebrink room

What would it look like if, instead of looking for a fixed financial magic bullet, you positioned people to scope out different opportunities every semester? In this session, we’ll outline some unusual campus revenue-generating ideas and then put attendees to work crafting their own plan for a team that is a hybrid of sales, marketing and opportunity-seizing potential.

Client Service & the Loyalty Effect

Michelle Kurland, Haley Lopez and Mia Mendoza

Titan Student Union, Tuffree room

While sales drive initial revenue, exceptional client service is the key to creating happy, long-term clients and sustainable business growth. From our collective experience in advertising, public relations, marketing and sales, we will share actionable strategies for fostering ongoing, engaging client service that leads to loyalty and organic growth. We also will discuss creative campaigns with measurable results, powerful events tied to client engagement, social media content that resonates and the how-to’s for developing a well-connected staff and empathetic team culture.

1:05 p.m.

Lunch on your own

Titan Student Union food court open until 2 p.m.

2:15 p.m.

Welcome Back & Raffle Drawing

Titan Student Union, Foyer

2:30 p.m.

Selling the Story, Not the Space: Why Advertisers Buy Media

Chuck Miller

Titan Student Union, Hetebrink room

In today’s crowded ad market, the most successful media sales teams don’t just sell space — they sell stories. Join this session for an inside look at how to use sales storytelling to attract advertisers who believe in your audience and your mission. Learn how to position your media brand as a trusted partner — not just an ad buy — to build lasting revenue and stronger advertiser relationships.

Building Community: Navigating Conflict & Connecting with Coworkers

Marin Durkee & Destanee Ulrich

Titan Student Union, Tuffree room

This breakout session will focus on the student perspective of building community within the media organization between all departments (business, admin, editorial) through different initiatives and strategies developed by leadership at The Minnesota Daily. We will also be discussing navigating conflicts, conversations, and relationships within these spaces, as well as understanding the line between professionalism and fun in a space where students are learning and developing friendships.

3:30 p.m.

Roundtable Discussions

Sponsored by Overlooked

Titan Student Union, Pavilion C

Topics:

  • How to monetize your email (Moderated by Overlooked)
  • How to Start an Influencer Program (Moderated by University of Texas at Austin)
  • Transitioning from Student Media to the Workplace (Moderated by Flytedesk)
  • Innovation in Student Media (Moderated by Barbara Allen)
  • Alumni Development (Moderated by Allen Vaughan)
  • Advertising Issues Q&A (Moderated by Chuck Miller)
  • How to Plan a Successful Event (Moderated by Haley Lopez)
  • Bridging the Editorial & Business Gap (Moderated by Bianca Fruscello)
  • Issues Facing Students (Moderated by Destanee Ulrich & Ethan Batchelor)
  • Issues Facing Advisers (Moderated by Chris Richert)

5-6:30 p.m.

Daily Titan Open House

Daily Titan, College Park Suite 660, 2600 E. Nutwood Ave., Fullerton

7-9 p.m.

Student Social

Sponsored by Northwestern Mutual and Raising Cane’s

Titan Student Union, Titan Bowl & Billiards

7-9 p.m.

Adviser Dinner

Fuoco Pizzeria Napoletana, 101 N. Harbor Blvd., Fullerton

Purchase a dinner ticket (deadline Oct. 31)

Saturday, Nov. 8

9 a.m.

Light Breakfast

Sponsored by Jostens

Titan Student Union, Pavilion C

Light bites and coffee will be available in the CMBAM lounge.

10 a.m.

Keynote: The Intersection of Students, Brands & Opportunity

Lauren Berger

Titan Student Union, Pavilion C

As the Founder & CEO of Intern Queen and the IQ Agency, Lauren Berger uniquely sits at the intersection of students, brands, and the opportunities that connect them. In this keynote, she’ll take you behind the scenes of how her business brings those worlds together, from the first sales conversation to execution on campus. She’ll share how her team identifies brand goals, determines which strategies to activate, and collaborates with colleges and student communities to create authentic, measurable impact. Get ready for a deep dive into how to connect with brands through strategy, storytelling, and meaningful experiences.

11:15 a.m.

The Power of Relationships: Thinking 10 Steps Ahead

Michael Menachem

Titan Student Union, Hetebrink room

In this session, Michael will share his playbook for building and sustaining powerful business relationships, the kind that open doors and create opportunities. From the simple act of picking up the phone to the art of reading between the lines, he’ll show how genuine connection drives long-term success. Attendees will learn how to nurture relationships with authenticity, manage tough conversations with confidence, and spot opportunities before they appear.

Likes to Loyalty — The Impact of Social Media

Kieran McClean

Titan Student Union, Tuffree room

Social media isn’t just a tool —it’s the front page of Student Media. Kieran will share how he built a digital strategy from the ground up as the first Digital Media and Communications Lead at NC State Student Media. Attendees will learn how to turn posting into a structured operation with real strategies that convert likes into lasting loyalty. From design and branding tips to platform-specific engagement tactics, he’ll demonstrate how to create content that feels authentic, engaging, and results-driven. Through live demos, before-and-after examples, and analytic takeaways, participants will leave with the knowledge to elevate their social presence. This workshop employs others to share the kind of content that will turn your scrolls into clicks, posts into presence, and likes into loyalty. 

12:15 p.m.

Young Alumni Panel

Titan Student Union, Pavilion C

Recent graduates from CMBAM member programs will share career advice and answer questions.

Hillary Howard, University of Alabama

Jesse Zhang, University of Pennsylvania

Olivia Weinstock, California State University Long Beach

Tyler Costa, Cal State Fullerton

Ryan Ranc, University of Texas at Austin

1:05 p.m.

Lunch Provided

Sponsored by SN Works

Titan Student Union, Courtyard

2:15 p.m.

Melissa Evans

Titan Student Union, Hetebrink room

Introducing the Entrepreneurial Mindset in Student Media

Ethan Batchelor

Titan Student Union, Tuffree room

It is our responsibility as leaders and innovators to stay current with trends to best serve our audience, clients, and staff. When tasked with this responsibility, people ask, “What’s the next big thing? How do I get ahead?” While it may seem daunting, we can find success with the right mindset. In this session, we’ll discuss the five components of the entrepreneurial mindset, including supplementary analytical tools. Students and professional staff will learn how to apply this mindset and implement these tools in their organizations and everyday life.

3:15 p.m.

The Secret to Strong Ad Partnerships: Get Out of Your Inbox

Kaitlyn Rowell

Titan Student Union, Hetebrink room

Feeling like your pitch emails are just going into the digital abyss? The real solution isn’t another subject line tweak … it’s getting out from behind your screen and into your community. This session is all about the power of in-person connection. We’ll share the tips, tricks and confidence to leave the comfort of your inbox behind, build real relationships with local businesses, and craft compelling pitches that go beyond the digital noise.

Boost it baby!

Jon Schlitt

Titan Student Union, Tuffree room

Are you finding your special sections or fund-raisers in a rut? We’ll discuss strategies on how to inject new life into them via new strategies for distribution, audiences and even new digital products as complements to existing special sections. We’ll also share how Mustang Media Group introduced nearly $25K in new revenue into its graduation edition in 2025 by using all of the above strategies.

4:15 p.m.

CMBAM Annual Meeting

Titan Student Union, Hetebrink room

A minimum of one representative per school should attend to discuss the direction of CMBAM for the coming year.

7 p.m.

Awards Dinner

Sponsored by Trooh Media

Titan Student Union, Pavilion C

Sunday, Nov. 9

8 a.m. to 11 p.m.

Visit Disneyland

Separate ticket required

Stay an extra day and join CMBAM members at the Happiest Place on Earth!
Purchase your ticket through the special CMBAM link and receive $10 off the regular ticket price. https://disneyevent.com/TM2K25D

Select the one-day, one-park ticket option. Choose Sunday, Nov. 9 as the date you want to go. And make sure to choose Disneyland Park.

 

Maps

Keynote speakers

Matt Prince

Head of Earned Media & Brand Social at KFC

Matt Prince, a nationally recognized public relations executive with two decades of experience including in-house social marketing and PR for major global brands like The Walt Disney Company, Taco Bell and currently KFC as Head of Earned Media and Brand Social. He’s a leading voice in professional development and founder of For You Path, a resource community and platform dedicated to the mentorship and growth of emerging PR professionals. Matt serves as an adjunct professor at Chapman University, where he specializes in social media, influencer marketing, and personal branding. He’s also co-author of Social Media Campaigns, Strategies for PR and Marketing which launched last month.

Lauren Berger

Founder & CEO of InternQueen.com, CareerQueen.com, and IQ Agency

Lauren Berger is the powerhouse CEO & Founder behind the Intern Queen brand and the IQ College Marketing Agency, two industry-leading ventures that connect ambitious students with the world’s top brands. Since launching her business in 2009, Berger has fearlessly built a multi-million dollar empire from the ground up—without outside funding—and now counts Uber, Dunkin’, Revolve, and other cultural giants among her roster of clients. Her agency is known for executing bold, innovative college campaigns that authentically connect with Gen-Z.

A trailblazer for young professionals, Berger has become one of the most trusted voices for career and life advice. She’s a sought-after keynote speaker, best-selling author, and go-to Gen-Z expert. Her latest book, Get It Together: Ditch the Chaos, Do the Work, Design Your Success, delivers sharp, practical strategies for building a life and career on your own terms. She’s also the author of the career classics All Work, No Pay and Welcome to the Real World. Whether she’s launching a national campaign or coaching a room full of future leaders, Lauren Berger shows up as the savvy, unshakable businesswoman who never forgets where she started—and is always pushing what’s next.

Breakout Session Speakers

Barbara Allen

Barbara  “Bob” Allen is a Los Angeles-based trainer, consultant and founder of CollegeJournalism.org. Her 25-year track record of improving journalism education and the student journalist experience began when she served as a reporter and teen section editor for her hometown newspaper. She then assumed the role of advisor to the student newspaper at Oklahoma State University before being named the director of student media. In 2018, she moved to St. Petersburg, Florida, to serve as the managing editor of the Poynter Institute, where she later was named Director of College Programming. She founded her agency in 2025, working with the journalism educators and students across the country while writing a weekly newsletter. She loves being outdoors, fishing, reading,  playing games and listening to live music with her husband, a professional musician. 

Ethan Batchelor

Business Manager for The Appalachian Student News at Appalachian State University

Ethan Batchelor is the business manager for The Appalachian Student News and a senior at Appalachian State University majoring in risk management and insurance with an employee benefits minor. Over the last three academic years, Ethan revamped The Appalachian’s business office and set new standards for his staff and the paper. He has nearly seven years of customer service, with the past three in media sales as well.

Marin Durkee

Alumni Relations Director for Minnesota Daily at University of Minnesota

Marin is a student at The University of Minnesota studying Journalism and currently serves as the Alumni Relations Director for the Minnesota Daily. Marin focuses on keeping alumni connected through newsletters, events, and social outreach. Marin is eager to stay engaged with alumni and continue to build relationships with them, building a stronger bridge between current staff and alumni.

Melissa Evans

CEO of the Long Beach Journalism Initiative

Melissa Evans is the CEO of the Long Beach Journalism Initiative, the non-profit parent company of the Long Beach Post and Long Beach Business Journal. She has been a journalist since 1997 and previously served as the executive editor of the Long Beach Post and the city editor of the Long Beach Press-Telegram. Melissa has covered a range of beats including healthcare, religion, local government and sports, writing for the Oakland Tribune (now the East Bay Times), Santa Barbara News-Press, Lowell Sun and Daily Breeze. Melissa holds a master’s degree in theology from Loyola Marymount University and a bachelor’s degree in journalism from San Diego State University.

Paige Hamzik

Director of Publisher Development at Flytedesk

Paige Hamzik is the director of publisher development at Flytedesk. She was the editor-in-chief of her student newspaper (UNC-Chapel Hill’s The Daily Tar Heel) and has spent the last decade working in audience, revenue, and product strategy for both student media and local publications.

Michelle Kurland

Full-Time Lecturer and Faculty Adviser, Cal State Fullerton

Michelle Kurland is an expert in integrated marketing, product launches, strategic planning, media training, crisis communication, and more. She has been teaching at CSUF since 2005 and serves as the Comm Week faculty advertising adviser. Prior to joining CSUF, Michelle served as a vice president for Porter Novelli where her work covered consumer, social marketing, public affairs, youth marketing, healthcare, and business-to-business for clients such as Rolls Royce, Nissan, McDonald’s, Gillette and Krispy Kreme. Michelle also worked for Nordstrom in the sales promotions department after earning her M.A. in Communications with an emphasis in Public Relations from California State University, Fullerton. She earned her B.A. in Communication Studies from UC Santa Barbara. She recently was presented with the 2025 Outstanding Lecturer award at CSUF.

Haley Lopez

Daily Titan Marketing Director, Cal State Fullerton

Haley Lopez is the marketing director for the Daily Titan at Cal State Fullerton. Around campus, she also works with Associated Students Inc. (ASI) on their social media team and has previously served as the social media lead for Titan Athletics. A senior majoring in communications with a concentration in advertising and minoring in marketing, she’ll graduate in Spring 2026. Haley is passionate about lifestyle and wellness marketing and enjoys exploring new coffee shops and going to hot yoga in her free time

Kieran McClean

Media Consultant, Student Media Business Office at North Carolina State University

Kieran McClean is a student at North Carolina State University studying business administration with a concentration in marketing. She is a media consultant and the digital media and communications lead for the Student Media Business Office. As the digital media and communications lead, she founded a marketing program, boosting brand visibility and client engagement across all platforms, including a successful relaunch of the organization’s Instagram and LinkedIn accounts. This leadership role is grounded in proven success as a media consultant, where she achieved sales goals of up to 300% of targets, contributing to over $108,684 in completed sales in the previous school year and selling over $70,000 worth of advertisements in just three months. Kieran is also an accomplished podcast content creator for NC State’s radio station, WKNC 88.1, where they co-host and produce the weekly show, That’s What They Said. This popular show debunks common myths and stereotypes about college life, and has set the record for the highest number of downloads on a first episode, curated over 100 downloads within the first two episodes, and amassed a global audience spanning from Canada to Australia.

Michael Menachem

Marketing, Events and Special Projects for Intern Queen, Career Queen & IQ Agency

Michael Menachem is a media, marketing and entertainment professional with over 20 years spent at various agencies, media companies and advertising firms. He has worked for Billboard and SAG-AFTRA (Screen Actors Guild & American Federation of Television & Radio Artists), consulted on projects with Grey Global Group advertising agency and Warner Records, and has led teams on events for Facebook/Oculus, Sony Music, Uber, Salesforce, Prime Video and other major brands. Michael is currently the lead event researcher and booker at Gen Z marketing agency, Intern Queen. At the IQ agency, Michael fosters relationships with various university contacts all over the U.S. and Canada to find meaningful and compelling events for a variety of clients that range from Uber Eats and Postmates to Albertsons/Safeway and Summer Fridays. Michael has also been a published music journalist for over 20 years, interviewing artists of all genres, including Bruno Mars, Rihanna, Hall & Oates, Cyndi Lauper, Motley Crue, Bebe Rexha, Miranda Lambert, Jason Mraz, Meghan Trainor, Imagine Dragons, Florence + The Machine, Zedd, Marc Anthony, Dan + Shay and more.

Mia Mendoza

Daily Titan Sales Manager, Cal State Fullerton

Mia Mendoza is the sales manager for the Daily Titan at Cal State Fullerton. Outside of the Daily Titan, she serves as a special projects specialist at Rancho Santiago Community College District under the Public Affairs department. A senior majoring in Communications with an emphasis in Advertising and minoring in Business Marketing, Mia will graduate in Spring 2026. She is excited to explore post-grad opportunities in creative strategy, storytelling, and brand marketing within the beauty and lifestyle industry.

Chuck Miller

Group VP, Head of Sales & Partnerships at MotorTrend Group (Hearst)

Chuck Miller is a seasoned marketing executive with over two decades of experience leading brand, media and partnership strategies across the automotive and retail industries. As Group VP and Head of Sales & Partnerships at MotorTrend Group, he drives strategic growth and innovation across iconic automotive brands forging impactful partnerships and delivering integrated marketing solutions. Previously, Miller held leadership roles at Mazda North American Operations, where he spearheaded media strategy, motorsports marketing, and retail initiatives, and at Disney Consumer Products supporting retail marketing for global entertainment brands.

Kaitlyn Rowell

Publisher Development Manager at Flytedesk

Kaitlyn is a publisher development manager at flytedesk. She is an alumna of California State University Long Beach, where she was the PR & Promotions Manager at Beach Media for The Long Beach Current (then Daily 49er). After graduating, she went on to be a PR and Social Media Associate at Global Results Communication before coming back to the world of student media. She hopes to pay it forward and be a resource and confidant for college media students.

Jon Schlitt

General Manager for Mustang Media Group at Cal Poly San Luis Obispo

Jon Schlitt has been working professionally in college media since 2007.  He earned his B.S. In Advertising from The University of Kansas and after graduation worked in professional sales media for both The Kansas City Star and The Fort Collins Coloradoan. He returned to his alma mater in 2007 to serve as one of the professional advisers for The University Daily Kansan. Since then he has worked for student media at The University of Michigan and has been the General Manager for Mustang Media Group at Cal Poly San Luis Obispo since 2019 where he is also a professor. His management motto is “My people report to me but I work for them.”

Linda Shipkey Martin, APR

Partner & General Manager at Westbound Communications (Retired)

Linda Shipkey Martin, APR, recently retired as partner and general manager of Westbound Communications, Orange County. Linda previously was a partner with Porter Novelli, where she managed local, regional and global clients for the multinational firm for 18 years. During that time, Linda served for eight years as the global team leader for the Almond Board of California. Her other food industry clients have included the National Honey Board, Taylor Farms, Golden State Foods and Essentia Water. Linda served on the board of the OC PRSA chapter for nearly 15 years. In 2024, Linda was the recipient of OCPRSA’s Hermes Award, for her lifetime legacy of work. She also is a member of the CSUF Communications Hall of Fame. A believer in community service, Linda has volunteered for and served on the boards of a variety of non-profit organizations including The Ocean Institute, Human Options and the Orange County Business Council.

Destanee Ulrich

Marketing & Engagement Officer for Minnesota Daily at University of Minnesota

Destanee is a student at the University of Minnesota double majoring in English and Strategic Communications: Advertising & PR with a minor in Sports Coaching. She has been at the Minnesota Daily for over two years working in the business department, focusing on event coordination, expanding marketing initiatives, and relationship building.

Alumni Panel Speakers

Tyler Costa

Group Sales Account Executive, Los Angeles Angels

Assistant Director of Sales, the Daily Titan

Tyler Costa is a group sales account executive with the Los Angeles Angels. He recently completed his MA in Professional Communications at Cal State Fullerton where he formerly served as an assistant director of sales for the Daily Titan. Within his role as a group sales account executive, Tyler helps facilitate youth performance fundraising programs, college nights, corporate outings and client entertainment. Providing detail-oriented customer service, game-day event planning, and collaborating with all parts of the Angels’ Front Office are all a part of his daily activities. As a former CMBAM member and attendee to CMBAM Minneapolis in 2022, Tyler is looking forward to sharing his career experiences.

Hillary Howard

Account Executive at HubSpot

Advertising Account Executive for The University of Alabama Office of Student Media

Hillary Howard is an alumna of the University of Alabama and a seasoned Account Executive with a passion for helping businesses grow through strategic, data-driven solutions. After spending two years at Paycom Payroll refining her expertise in HR technology and client development, she transitioned to her current role as an Account Executive at HubSpot. Hillary brings a results-oriented mindset and a consultative approach to every partnership, striving to empower organizations to scale efficiently and achieve meaningful outcomes.

Ryan Ranc

Video Editor for SypherPK and Oni Studios

Marketing & Sales Account Executive at Texas Student Media and Texas Student Television Station Manager

Ryan Ranc is a recent UT RTF graduate (class of 2025). Following graduation, he moved out to Los Angeles to pursue a career path in YouTube video editing. Ryan joined Oni Studios to work with creator SypherPK (10 million+ subscribers) and has become the lead editor on one of PK’s secondary channels Sypher Reacts. On the side, Ryan has been working on his writing and directing and even had a recent anthology film, made in association with Screenager Productions, put onto Tubi. Moving to LA has been one of his favorite journeys yet!

Olivia Weinstock

Production Assistant at Fox Sports

PR & Marketing Manager at Beach Media

Olivia Weinstocks’s career began at the intersection of sports and entertainment, where she quickly gained a reputation for her sharp insight, charismatic on-screen presence, and ability to connect with high-profile athletes and talent. An award-winning sports journalist, actress, and marketing professional, she is currently a production assistant for FOX Sports and a brand ambassador for the Los Angeles Kings. Olivia recently founded LIV Digital Agency to help athletes and clients build their brand through marketing and networking.

Jesse Zhang

Business Analyst at IHOP

President of The Daily Pennsylvanian

Jesse Zhang was President and Photo Editor at The Daily Pennsylvanian, graduating from the University of Pennsylvania’s Wharton School with a degree in Marketing and Business Economics & Public Policy. Now working as a Business Analyst at IHOP, he enjoys running, cooking, and going to the beach in his free time.

Sponsors

Saturday Awards Dinner

Trooh Media

Thursday Kickoff Party

Flytedesk

Saturday Lunch

SNworks

Breakfast

Jostens

Roundtable Sponsor

Jostens

Sponsor

Jostens

Tote bags and lanyards

Jostens

Student social event

Flytedesk

Student social event

Flytedesk

Interested in sponsoring the 2025 CMBAM conference?

Sponsoring the CMBAM conference allows you to support student media and the work they do in local communities across the country, as well as investing in the future of America’s media landscape, while reaching both students and advisers working on the business side of student media. Whether you want to share products and services that could be of use to student media outlets or get connected with soon-to-be graduates interested in business, CMBAM can help you connect with an interested, relevant audience.

Sponsorship options are selling quickly!

Remaining sponsorships available:

  • Lounge
  • Exhibit Table
  • Welcome Bag

Committee

Jennifer Newton

Programming Director
programming@cmbam.org

Marlies Arevalo

Programming Director-Elect
programming-elect@cmbam.org

Katherine Ross

Past Programming Director
past-programming@cmbam.org

Michelle Kurland

CSUF Daily Titan
mkurland@fullerton.edu