Letter from the President: CMBAM and ACP Partnership
Dear CMBAM Members,
I hope the beginning of your fall semester is going great! I certainly understand how difficult it has been in college media as we navigate the changing student demands while remaining profitable…. or at least breaking even!
Speaking of breaking even, I have encouraging news to share with you. The CMBAM Board and I are excited to announce our new partnership with the Associated Collegiate Press.
So what does this exactly mean?
I have signed an agreement to partner with Laura Widmer and the rest of the ACP staff to assist our organization with some administrative items, such as:
A dedicated mailing address, support staff, membership portal, new and renewing membership software, cross-marketing, convention registration software, email marketing, sponsorship management, website hosting, member discounts, training, seminars, co-managed conferences, awards and the ability to share the cost with many additional items.
Our organization will remain intact and separated financially under this agreement. Our Board will stay as is, with the possibility of expanding our roles to focus on what matters most…
This decision did not come lightly and took many discussions both online and offline, but the Board and we ultimately decided we were not serving the needs of ALL our members.
Simply stated: We want to move our organization forward.
We will now focus on assisting our members with training, industry knowledge, best practices, collaboration, leadership, sharing successes and failures to figure out how our uniquely organized media groups will continue to be relevant to readers.
Our new partnership is an opportunity for CMBAM to grow while having the backing and stability of which ACP offers us. We are grateful to Laura and her staff for believing in our fantastic organization and our future potential together.
If everyone is moving forward together, then success takes care of itself. – Henry Ford
I will be hosting a series of conference calls next week to answer any questions, make comments and be completely transparent about our announcement. We will announce the days/times on Thursday.
President, College Media Business and Advertising Managers